In recent decades there’s been a significant increase in brands appealing to the LGBTQ+ populations. As more brands turn to inclusive marketing to reach new demographics, we are seeing more products specifically designed toward once isolated individuals. However, not all of these products help the community, and in the case of the Tobacco industry, they actually destroy it. While it may look inclusive at first, these public appearances of support are anything but beneficial. While the Tobacco industry continues to recruit members of the LGBTQ+ community to advocate for their interests, tobacco products continue to take a devastating toll on the group through disease and death.
As widespread acceptance and corporate acceptability grow among the LGBTQ+ community, so do the efforts to court the market. And it’s worked – according to the CDC, “20.5% of LGB adults smoke cigarettes compared to 15.3% of straight adults.” The number is even higher among trans adults at 35.5%.
Today, the Tobacco industry openly targets this community through ads in LGBTQ+ publications. Embellished in LGBTQ+ friendly values, these campaigns manipulate emotion using freedom, choice, and pride, with the end goal of appealing to new markets.
Why We Need Change
Why should the LGBTQ+ community fight back? The answer is simple. Tobacco products are nothing more than deadly products sold for a profit. The Tobacco industry has no genuine ties to the LGBTQ+ community. They simply market towards marginalized individuals for one goal in mind – to increase their bottom line.
The combination of inclusion and dangerous products show to be devasting, as the LGBTQ+ population has one of the highest smoking rates compared to any other group. A recent data analysis shows that gays, lesbians, and bisexuals smoke at very high rates compared to their heterosexual counterparts.
It’s time to start taking pride in quitting tobacco. The road to quit is never easy, but we have the tools, tips, and coaches to make it go as smoothly as possible. If you or a loved one is thinking about quitting, we’re here to help with an online toolbox of free resources, tips, and guidance. Find out more at on our Get Help Quitting page or call the Quit Line at 1-800-QUIT-NOW.